AI Systems · Marketing · Fractional CMO

The non-obvious move.

Strategy that gets built.

The independent practice of Abhishek Girdhar - marketing strategy, growth, and AI systems - as one motion, for founders and operators.

01About Abhishek

An operator who thinks and builds.

Abhishek Girdhar

Fourteen years building brands, agencies, teams, and growth systems.

I didn't start as a consultant. I started inside the work.

Over fourteen years, I moved from strategising & servicing clients to leading teams, owning P&Ls, and building the systems behind agency growth - across brand, performance, social, SEO, programmatic, and operations, run as one machine.

Today I help founders solve what I spent my career solving inside agencies: turning strategy into execution, and execution into repeatable systems. What's changed is AI - it shortens the distance between a decision and a working system, and lets a small team build what used to take a department.

The Outlayer sits where those two meet: operator experience and AI-enabled execution.

$5M+
P&L built and owned, from zero.
200+
Person operation, scaled from the ground up.
5+
Countries, in two years.
$30M+
Annual media managed.
Employers
AccentureGoogleAdGlobal360NP Digital
Built alongside
Maruti SuzukiLPUMu SigmaDishTVFab IndiaNEXAWatchoAmity UniversityHuebJewel CornerSageLingo SailorICICIDaburAudiMaruti SuzukiLPUMu SigmaDishTVFab IndiaNEXAWatchoAmity UniversityHuebJewel CornerSageLingo SailorICICIDaburAudi
04Kind words

What people say after the work.

A few words from people I've built alongside.

I connected with Abhishek Girdhar in early 2025 as part of launching my online healthcare marketplace. He was a trusted partner from the get go; never a vendor or a consultant just working on our ask. Abhishek was integral in assessing audience potential, stress-tested assumptions, and translated insights into clear decisions: brand identity locked, the right tech stack chosen, and a pragmatic marketing roadmap we can actually execute based on our brand vision. What I value most is his mix of enthusiasm, intelligence, and integrity. He’s approachable and realistic; tells you what you need to hear, not what you want to hear and then gets in the trenches to make it happen. Zero fluff, high accountability, steady delivery. With his expertise, we’re launching with confidence and a plan to scale, not scramble. If you’re building a brand or taking one to its next chapter, Abhishek is the person you want beside you; reliable, clear-thinking, and quietly relentless about outcomes.

Shameena Haleem
Shameena Haleem
Founder & MD - Agedefy

Abhishek built Finance With Tarun from the ground up - website, content system, compliance framework, go-to-market strategy, and a fully automated content engine - with a level of care that's hard to find. He understood that as a financial educator, how I say things matters as much as what I say, and he built that discipline into every part of the platform, from brand positioning down to the automation that now keeps content flowing without compromising quality. Thoughtful, thorough, and genuinely invested in getting it right. I'd work with him again without hesitation.

Tarun Chandna
Tarun Chandna
Founder & CEO - Finance with Tarun & Financial Sarthi

We've run Expo for years - bringing universities, colleges, and students together across major Indian cities, and internationally in Bhutan, Bangladesh, Nepal, and the UAE. Our outreach was fully offline: SMS, hoardings, banners. It worked until digital took over, and we could feel the attention slipping. Abhishek rebuilt how we operate. He set up our website, built a proper lead generation engine, and moved our entire registration online. Students could register digitally, then scan a QR code at the venue to get their ID card and walk straight in. What stood out was that he understood the business, not just the marketing. He took a system that lived on the streets and made it work online. Our reach grew, our registrations grew, and our outreach finally matched how students actually behave today. He's the rare person who thinks and builds. If you want someone who can take an old-school operation into the digital world, he's the one.

Manish Dhandha
Manish Dhandha
Founder & CEO - Educatus Expo
Get in touch

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